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Synthesia was engaged by Craftww to help JustEat transcreate their widely successful Snoop Dogg advertisement (+10m views) into the Australian market
Challenge:
JustEat's Australian subsidiary is called MenuLog, and the client wanted to leverage the successful campaign in all the markets they operate. However, they only recorded the original “JustEat” version of the advertisement.
Original JustEat version:
Solution:
With the help of Synthesia’s AI video synthesis technology we enabled Snoop Dogg to replace "JustEat" with "MenuLog" by changing the lip movements in all the shots in the advertisement.
Synthesia MenuLog version:
Outcome:
A huge cost saving of not to produce the same advertisement twice. No creative compromise when transcreating the advertisement to a new market.
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Leander Sodji is a Product Marketing Manager at Synthesia with 5+ years’ experience. He has consulted for WhatsApp and P&G, with strengths in market research, positioning, and content, focusing on customer success and AI video.
